What are Google Ads?!
Google search ads are sponsored search results you see when you are looking for something online using Google. They are the highlighted text results at the top or the side of the page.
These ads are triggered when you enter very specific words like “spa salon vancouver bc.”
If you are a business owner, you want your website to be one of the top results when someone looks for what you offer. Trying to make this happen is commonly known as “search engine optimization.” But getting to the top of the results page is very competitive.
Many times you simply can’t get to the top of the non-paid results, no matter how much you invest in your website. And depending on the competition you might not even be able to appear on the first page of the search results. So interested customers will not be able to find you and will find your competitors instead.
This is where the Google search ads come in. As a business owner, you can rise to the top with a simple text ad linked to your website.
This form of advertising is powerful. It is different than traditional advertising because it is directly targeted to your potential customers in a way that was never possible in the past.
Previously, if you had a big enough budget you could afford to advertise in a newspaper, or other media. In that kind of advertising, you would pay for potential “impressions” or how many people your ad was exposed to. It might have been exposed to 100,000 newspaper readers, but how many people actually saw the ad? And how many of those people, were actively looking for your particular kind of product or service?
That vague potential to connect with an audience is what you paid for in traditional media advertising.
Using Google Pay Per Click ads, you don’t have to pay for impressions. Google gives them to you for free. You only pay when someone is interested enough in what you are offering to click on your ad, and get to your website. It’s like free advertising, when compared to advertising of the past!
It can be set up so that your ad will only appear to people who are indicating they are interested in your product or business, in the exact geographic region you want to target.
So your ads will appear to people who are already “shopping” for what you sell. Using Google search, they are researching for more information about products like yours. This is a highly engaged audience.
Another great aspect of online ad programs is that you can get in the game without the big budgets needed in the past.
You can set your budget – small or large, and have full control, so you never go over it.
There are various kinds of Google ads, what we are describing here are PPC Search Ads – our first line approach with new clients. We’d love to tell you more about how it all works. We think you’ll be as excited about using Google Ads as we are!