Insights

Digital Budgets

Clients often want to know “How much of my marketing budget should be allocated to digital channels?” Customers and audiences are moving online en masse, so re-allocating a portion of the marketing budget from traditional media to Google and...

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Insights

What are Google Ads?...

Google search ads are sponsored search results  you see when you are looking for something online using Google. They are the highlighted text results at the top or the side of the page.   These ads are triggered when...

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